FoneDoctors.
A full rebuild for an independent phone and device repair shop — website, SEO, social media, store branding and a custom POS/ERP system, delivered as one project instead of five.
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One shop,
five disconnected
systems.
Fone Doctors was an established repair shop with real foot traffic but a digital presence that had not kept up — an outdated website, nobody managing search or social, and job tracking run on paper and spreadsheets. [EDIT: replace with the real background.]
Instead of quoting each piece separately, we took on the whole thing. One brand, working the same way on Google, on Instagram and through the shop door.
- 01Website — full rebuild with quote and booking flow
- 02SEO — technical fixes, local search, ongoing ownership
- 03Social media — content and management across all platforms
- 04Store branding — storefront and interior materials
- 05POS / ERP — custom system replacing manual tracking
Website
The old site was slow, hard to update and gave visitors no clear way to start a repair. We rebuilt it from scratch — mobile-first, fast, and organised around what a repair customer actually wants: check a price, see the shop, book in.
- Structure built around device and repair type, not the shop's internal categories
- Instant quote and booking flow, so a job can start without a phone call
- Reviews, warranty terms and turnaround times pushed up front
- Rebuilt so the team can edit their own copy without calling us
EDIT: confirm stack details and turnaround claims before publishing.
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SEO
Nobody was managing search before us. We took over the technical foundation, rebuilt the Google Business Profile, and built content around the searches that turn into actual repair jobs rather than vanity keywords.
- Technical audit and fixes — speed, indexing, local business structured data
- Google Business Profile rebuilt: categories, photos, services, review strategy
- Landing pages by repair type and device
- Weekly activity notes, full audit every month
Store branding
None of the digital work lands if the shop itself feels like a different business. We designed the storefront signage and interior materials so a customer gets the same brand on the website and through the door.
- Storefront fascia and window signage
- Interior branding — counter signage, price boards, wall graphics
- Print collateral matched to the new brand system
POS / ERP system
Job tracking, stock and invoicing were spread across notebooks and spreadsheets. We built a custom system shaped around how a repair shop actually runs — intake, diagnosis, parts, status and invoicing in one place.
- Job intake and status tracking from drop-off to collection
- Parts and stock management tied to each job
- Point of sale and invoicing built in
- Built to the shop's workflow, not a generic off-the-shelf template
Where things
stand.
Figures below are placeholders for layout only. Replace with verified Semrush, analytics and POS numbers before publishing. SAMPLE DATA
"[EDIT: real quote from the Fone Doctors owner, once approved in writing — keep it specific to what changed for them.]"[Owner name] — Fone Doctors
Want the same
across your shop?
Site, search, social, the physical space, and the system running behind the counter.
Social media
Repair work is naturally visual — before and afters, quick diagnostics, satisfying fixes. We built a content system that turns everyday jobs in the shop into a steady feed, without the in-store team having to become content creators.